Einar Volsett

There was some that tried to essentially make us their outsourced development shop for the monthly fee we charged, which was not tenable.

But a large part of how to make that kind of a business successful is to make sure that you're pre-qualifying your customers before you sign them up.

Give me a second here.

Yeah, take your time.

No, I got sick of it.

And then I got a decent enough offer and I was happy with it.

And it gave me enough time.

It gave me enough cash to down payment on a house and not have to work for a few years.

And I realized that that kind of a business had a ceiling that was lower than I was interested in running for a long time.

No, there wasn't much of that.

Really the sort of discretion thing, like the sort of learnings I came from discretion sort of came from interacting with private equity and holding companies after I'd already exited and bummed around and bought this place and helped my wife with this farming business and all this stuff.

So what happened was I ended up doing, so a friend of mine worked at a consulting firm in Chicago and

And he called me and he's like, Hey dude, what are you doing?

I was like, nothing.

And he goes, can you go to Florida next week?

And I was like, why would I go to Florida next week?

He says, I'll fly a business class and I'll pay you, I think it's 15 or $20,000 for three days worth of work.

I was like, Hey, okay, I'll do that.

That's fine.

Um, and then basically what I was doing was diligence, due diligence, technical and marketing due diligence work for private equity buying e-commerce, e-commerce businesses.