Elizabeth Day

Her close working partnerships with the Kardashian family have led Greed to become an advocate for empowering women through business.

And she also sits on the board of the Obama Foundation, as well as being a King's Trust ambassador.

Now, as if that weren't enough, she's publishing her first book, Start With Yourself, in which she explores everything from building personal resilience to developing self-forgiveness.

It's an extraordinary ascent for someone whose first job was a local paper round and who struggled at school because of undiagnosed dyslexia.

After dropping out of her London College of Fashion degree, Greed started working in fashion events before founding her own talent and marketing agency at the age of 26.

She later pitched a business idea to Kris Jenner for a size-inclusive denim brand with Khloe Kardashian.

Good American launched in 2016, racking up $1 million of sales in its first day.

Her stakes in various ventures have earned her a nine-digit net worth and a self-deprecating nickname.

She told Dragon's Den to call her Emma Greedy when she was a guest judge.

Alongside her business achievements, Greed is also a mother of four who famously once said that work-life balance is an employee's responsibility.

As she expands in her book, if you want to be extraordinarily successful, then extraordinary work is required.

If you're not failing, she writes, your ambition probably isn't big enough.

Emma Green, welcome to How to Fail.

What an intro.

You are so impressive.

It's true.

And I'm very interested and admiring of that idea that your ambition might not be big enough.

If you feel undone by failure, maybe you're not taking the risks that you're meant to be taking.

And one of the things that you write in your book, which I loved, by the way, is this idea that selling women the idea of effortless perfection is what really holds us back.

Okay, let's just end the interview there because nothing's going to be better than that.