Elizabeth Day

That is so exactly everything that I think and so well put.

And you're absolutely bang on.

When was the first time you realised you were ambitious?

Have you ever been made to feel that you're quote unquote too ambitious?

Oh, God, yeah.

So, so good and so important for people to hear.

And I want to talk more about who or what shaped that mindset in a bit.

But before we move on to your first failure, I want to talk to you about the East London of it.

There are so many interesting passages in your book.

There's this line, if a fortune teller had taken a look at your childhood, they would have predicted you'd become a DJ's girlfriend, a footballer's sidekick or marry a gangster.

Yeah.

And at the same time, you make this point that the East London mindset is about wearing your best, freshest trainers.

It's about celebrating the power that money can give you.

Let's get on to your failures.

They are all business failures.

How long you got?

Which I find so interesting.

Did you make a deliberate decision not to choose personal failures?

Yes.

Great.