Elizabeth Segran

And there were lots of brands. I mean, over time, there have been lots of brands that are exclusive. That is part of the marketing. It's what gets non-cool people to buy in, that this is what they should be wearing. Not all of those brands, though, go through the absolute Roman Empire of a fall that Abercrombie went through.

Walk us through some of the scandals and missteps, the newsmaking moments of that.

Walk us through some of the scandals and missteps, the newsmaking moments of that.

Walk us through some of the scandals and missteps, the newsmaking moments of that.

This is, I mean, this is a preppy clothing brand that literally lost a Supreme Court case against it. How bad? Was that the low point? How bad did it get for Abercrombie?

This is, I mean, this is a preppy clothing brand that literally lost a Supreme Court case against it. How bad? Was that the low point? How bad did it get for Abercrombie?

This is, I mean, this is a preppy clothing brand that literally lost a Supreme Court case against it. How bad? Was that the low point? How bad did it get for Abercrombie?

Elizabeth Segrin, Fast Company, coming up, the Abercromback, the Abercrombissance. Do you have one? That's so good.

Elizabeth Segrin, Fast Company, coming up, the Abercromback, the Abercrombissance. Do you have one? That's so good.

Elizabeth Segrin, Fast Company, coming up, the Abercromback, the Abercrombissance. Do you have one? That's so good.

Support for Today Explained comes from Koala. There are lots of awesome things, says Koala, that have come out of Australia. On the beach, the book, not the movie, Joel Edgerton, Wake in Fright. Who wrote this? And now, says Koala, you should also consider Koala. Koala says they make the most comfortable mattresses with Instagram-worthy color options inspired by the Australian Outback.

Support for Today Explained comes from Koala. There are lots of awesome things, says Koala, that have come out of Australia. On the beach, the book, not the movie, Joel Edgerton, Wake in Fright. Who wrote this? And now, says Koala, you should also consider Koala. Koala says they make the most comfortable mattresses with Instagram-worthy color options inspired by the Australian Outback.

Support for Today Explained comes from Koala. There are lots of awesome things, says Koala, that have come out of Australia. On the beach, the book, not the movie, Joel Edgerton, Wake in Fright. Who wrote this? And now, says Koala, you should also consider Koala. Koala says they make the most comfortable mattresses with Instagram-worthy color options inspired by the Australian Outback.

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Unlike traditional sofa beds, Koalas are designed just for comfort, no extravagance. They say they have tool-free assembly, no Allen wrenches, no stress, no tears. Everything comes in the box, which you'd expect, but also it easily slides and clicks and screws together. Koala promises fast shipping and free returns.

Unlike traditional sofa beds, Koalas are designed just for comfort, no extravagance. They say they have tool-free assembly, no Allen wrenches, no stress, no tears. Everything comes in the box, which you'd expect, but also it easily slides and clicks and screws together. Koala promises fast shipping and free returns.

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You can upgrade your space with what they call the most stylish, customizable, and elevated sofa bed available. To get $100 off your new sofa plus fast shipping, go to us.koala.com. That's us.koala.com to get $100 off your new sofa. Koala, comfy, easy, sustainable.

You can upgrade your space with what they call the most stylish, customizable, and elevated sofa bed available. To get $100 off your new sofa plus fast shipping, go to us.koala.com. That's us.koala.com to get $100 off your new sofa. Koala, comfy, easy, sustainable.

It's Today Explained, back with Elizabeth Segrin, senior writer at Fast Company. All right, so Elizabeth, you have been a fashion writer for a long time. When did you start to suspect that Abercrombie & Fitch was trying to turn things around?