Elizabeth Segran

It's Today Explained, back with Elizabeth Segrin, senior writer at Fast Company. All right, so Elizabeth, you have been a fashion writer for a long time. When did you start to suspect that Abercrombie & Fitch was trying to turn things around?

It's Today Explained, back with Elizabeth Segrin, senior writer at Fast Company. All right, so Elizabeth, you have been a fashion writer for a long time. When did you start to suspect that Abercrombie & Fitch was trying to turn things around?

The preppy stuff that I remember was very cute for high school, but I don't know that I would want to wear like that, like tennis pleat skirt into my first job. What does it look like now?

The preppy stuff that I remember was very cute for high school, but I don't know that I would want to wear like that, like tennis pleat skirt into my first job. What does it look like now?

The preppy stuff that I remember was very cute for high school, but I don't know that I would want to wear like that, like tennis pleat skirt into my first job. What does it look like now?

I only recently started seeing stories about Abercrombie being back. I didn't see like a big relaunch. It's not coming up in my ads on Hulu. How did they get the word out?

I only recently started seeing stories about Abercrombie being back. I didn't see like a big relaunch. It's not coming up in my ads on Hulu. How did they get the word out?

I only recently started seeing stories about Abercrombie being back. I didn't see like a big relaunch. It's not coming up in my ads on Hulu. How did they get the word out?

It is remarkable, and it makes me wonder whether there is a takeaway here for other brands that might be struggling.

It is remarkable, and it makes me wonder whether there is a takeaway here for other brands that might be struggling.

It is remarkable, and it makes me wonder whether there is a takeaway here for other brands that might be struggling.

Elizabeth Segrin is a writer at Fast Company. Today's show was produced by Amanda Llewellyn. She had help from Peter Balanon-Rosen. Amina El-Sadi was our editor, Matthew Collette fact-checked, and Patrick Boyd and Andrea Kristen's daughter engineered. I'm Noelle King. It's Today Explained.

Elizabeth Segrin is a writer at Fast Company. Today's show was produced by Amanda Llewellyn. She had help from Peter Balanon-Rosen. Amina El-Sadi was our editor, Matthew Collette fact-checked, and Patrick Boyd and Andrea Kristen's daughter engineered. I'm Noelle King. It's Today Explained.

Elizabeth Segrin is a writer at Fast Company. Today's show was produced by Amanda Llewellyn. She had help from Peter Balanon-Rosen. Amina El-Sadi was our editor, Matthew Collette fact-checked, and Patrick Boyd and Andrea Kristen's daughter engineered. I'm Noelle King. It's Today Explained.