Elle Black

We, over the last year, we've done over 177 product launches.

Yeah.

Well, right now it is.

Yeah.

Let's do this.

Oh my gosh, I have so many horror stories.

Actually, just ask anyone who's ever tried to launch their own product.

And I'm talking about things as easy as candles, jewelry, et cetera, et cetera.

There are so many brilliant ideas that creators have.

Getting them out of their head seems to be the easy part, right?

Everybody has Figma.

Everyone can spin up a design.

The hardest part is finding a supplier or a manufacturer that actually, one, wants to work with you and two, can actually make your product and three, is not in China.

And so that's the problem that Cobalt is solving.

We're bringing manufacturers and suppliers from the US, Canada and LATAM to one place, vetting them and making it easy for anyone with an idea to launch their product by working directly with suppliers.

Well, we have over 2,500 suppliers in the platform.

And when a creator wants to do that, it's very easy to search for supplier based off of all of your unique requirements.

So what we learned about creators and quite frankly about the world that we want to create is that who makes your products really matter?

And so as we're vetting our suppliers, we're pretty picky about who we let in.

We like suppliers that have humane working conditions that are in the U.S.,