Elle Black

And that's what I'm focused on when it comes to preserving equity.

You know, it just depends on how you want to look at it and what your goal is.

When I look at how I'm building Cobalt, which is very different way than a lot of other people, and there are many ways to do it.

You know, I believe if you build a really big business and you make a lot of people a lot of money, then everybody wins.

And that's actually my worldview.

And even that's why we're building Cobalt.

So more people have more opportunities to make themselves entrepreneurs and to win really big.

So I don't sit there and think about how can Elle can preserve the most equity in startup?

I think about how can I create a million millionaires?

How can I create 10X returns for my investors and then help a whole new breed of entrepreneurs create 10X returns and have financial freedom?

Man's Search for Meaning, Viktor Frankl.

Oh, um...

Well, I'm kind of a nerd and I love all of the startup CEOs.

And so I've been following everything that's happening.

Who am I into?

I'm into retail brands.

So I'm really looking at a lot of those, but I can't think of any particular CEO that I'm following or studying right now.

Oh, Canva.

Oh, I think about this often.

Actually, it's funny.