Ellen Gammerman

Coming up.

If venues that continue to ignore the groom do so at their peril.

Thank you for having me.

I know.

It's funny.

Like the rule was always whatever you do, you cannot upstage the bride.

But grooms are really challenging that a little bit more lately.

And there's so many vendors who just are all too happy to cater to them.

So it really is kind of reflecting both sides of the couple a little more than these ceremonies used to.

That is an assistant to the groom.

He is only to, you know, be in charge of the groom, whatever the groom needs.

If the groom, you know, forgot his shoes or needs water or wants to have a prayer circle, you know, even if the groom gets a little irritated with the wedding planner and needs somebody to run interference, that's what the assistant does.

Yeah, it's venues that continue to ignore the groom do so at their peril.

If you offer the bride this palatial suite and then you tell the groom to get ready in a closet, a lot of men just aren't really standing for that because they want to have their own glam squad.

They might have an outfit change.

They have like a whole plan for getting ready with me photos and maybe even their own photographer.

So they need their space too.

I guess you didn't have one.

Right, right.

And now we have, I mean, it's certainly fueled by social media because some of these videos are amazing of these grooms, you know, choreographed entrances.