Ellis Rovin

Yeah, it was funny.

Before, so it started off, there were no Apple Watches.

Yeah.

And there were some smartwatches and they were kind of dorky.

So Apple comes along.

In the beginning.

There were no Apple watches.

They were like, watches are fashion.

So if we are going to sell a watch as Apple, the cool tech company, it needs to be fashionable.

So they made the Apple Watch Edition.

They had a gold one.

They had this Hermes collection of watch bands.

They had all these accessories.

And they very much marketed it and presented it as a fashion accessory that happens to be connecting to your iPhone.

Fast forward to today, it is everywhere, like you said.

So now it's less fashion, more utility.

I remember having that random Kevin O'Leary interview pop up on my feed every once in a while where he's like, I wear this extremely nice watch and I wouldn't be caught dead wearing that Apple watch because that's...

That says I'm 50% off.

And I have this incredible timepiece I love.

And I'm like, that's how people who appreciate fashion watches think of the Apple Watch now.