Ellis Rovin

The other thing is that they just have not pushed into smart home stuff yet.

almost at all.

They're like the hub, but none of the accessories.

Yeah.

Like made for home kit is this like overly convoluted like thing where they have to approve everything that gets the made for home kit badge.

And like, they're way more strict about it versus like Amazon and Google.

The reason that they were supporting matter so heavily is because the amount of products that are, that work with home kit is way, way less than like, you know, Google's like in the middle there where they have some made for Google assistant or whatever.

Yeah.

And then Alexa's like, let's go, baby.

Just keep slapping it on.

So they were happy to have the Matter products.

It makes more sense for them now to actually get into their own product category.

Because they could, I mean, they could dominate with a lot of home stuff.

This to me felt like another obvious one.

Like they make the iPhone, which has a great camera and also a smart camera experience.

And then obviously they make the Home Hub and then they can have a connected.

It feels so obvious.

And the security thing is huge.

Yeah, and then put the screen on the HomePod so I can see my feeds.

Once one rings the Apple doorbell, I get the feed from the video.