Ely Greenfield

They may have idea of what they want, but they're willing to hand it all off to an agent to say, you figure out how to do it.

I don't need to know anything about how you do it.

versus those who will say, if you can do this great, but if not, I'm going to take the reins.

And so, again, for a lot of our customers in our flagship tools, that's really what they need is that idea of, great, if you can help automate the scut work, the repetitive production work, cool, but don't take control away from me in the process.

Make it additive.

We have plenty of customers for whom that other side is important, too, and we're investing those as well.

But for the creative professionals out there, it's that add but don't subtract.

That's kind of the philosophy.

The creative industry, a lot of people there have had this reaction, which is, whoa, I don't want to go near that stuff.

And I think part of the reason of that is because the first, earliest iterations, and for a while, the technology that has been presented has been subtractive to them.

It has been, type a prompt, get an image.

Awesome, what if I don't like it?

You can roll the dice again, but there's a graph that I like to draw.

And if we had a Markham whiteboard, I could do it.

But if you kind of try and graph the time and energy investment you spend in creating a piece of content on the x-axis and the y-axis is the value of the result or the quality of the result, you can plot different tools on that.

And they all have different curves.

And some of them you have to put a lot of time, but you can create anything.

Some of them kind of start to top out.

I realized, you know, describing a graph is great podcast material, but I'm going to run with it.

The first generation of generative AI media technology, the line kind of looks like this, right?