Ely Greenfield

You literally spend two seconds on it, you get something pretty good, but there's very little you can do to improve that, right?

And that's what drives the creative community crazy.

It's like, wait, I have all this ability, but I can't get better than what anybody else can get.

And so you're basically trying to replace me with this thing.

So that's just not helpful to them.

So our whole focus is how do we put a graph in that line that starts them up nice and high,

but gives them the ability to shoot to the moon way faster than they could have with previous generations of tools.

And knowing where their destination is because they've got that creative ability, because they've got that expertise on what content do you want to achieve this goal.

That is one of those things that a lot of people are using it already, so having it in there, it's just solving the problem that they have.

Yeah, that is not real at all, but it is now exactly No, although you know everybody whatever your domain or your industry is as soon as somebody puts it on TV You get immediately frustrated because they're like that's not real and those of us who've worked in technology and media Have been seeing those things for decades be like

Oh, God.

And then all of a sudden, somebody's like, no, you're wrong.

Actually, it's totally doable.

And you're like, oh, my God.

Yeah.

So, I mean, that's been a journey we've been on.

You know, I'll say when we first, again, rolling back to when we first started thinking about how do we bring generative AI in here, we looked at the models that were out in the world.

We looked at other providers and we talked to our customers.

And what we heard at first was,

basically none of our customers thought, you know, any of the stuff that was out there was something that they could use.