Emeric Ernew

Like, you know, enterprise, they have negative churn.

Of course, those who get, you know, one year full contract, three year contract, obviously they have a negative churn.

For those who have monthly and SMB, usually...

The best turn rate I've ever heard was constant contact at 2.5.

That's the best I've ever heard.

And remember, they sold for 1.4 billion and they have 600,000 customers.

So you can make it even with 2,000%.

Yeah, I don't have all their SaaS metrics and churn is a bad thing overall.

And you get to a glass ceiling at some point if you churn every month, of course.

So what everybody does is they go at market and they sell to end to- What do you add today though?

Yeah.

So we were 12.

We reduced it to eight the following year.

We reduced it to six the following year.

We're now between three and four.

And my personal goal is to get to two or below two by the end of this year.

So by the end of 2018.

And as you can see, it's a slow process.

Um, I, I don't really, you know, I don't, I mean, we have the number, but I don't really care because we have a lot of legacy, small, very small clients who are going away and we don't really care about them because, you know, we, we really care about the ones that are more in the 99, one 99 range, which, which is kind of a core target.

The ones that used to be at the 29 plan that we killed a year ago that are still churning a little every month.