Emil Brill

I said to myself, look, if I can do both and it really doesn't come at a material cost to growing a business, then I rather make them happy.

And especially my dad being ill, this was something really important to him.

You know, I, it came at little costs and it was something that I justified as being worthwhile.

Um,

And listen, again, we're talking about soft skills here, right?

It's not something that you necessarily need to learn through a textbook.

When you're studying hard skills, I mean, that makes a lot of sense to complete your education.

So very different conversation and a whole other rabbit hole.

But to your second question around why join this company, because the scale, the requirements, the knowledge, it's a completely different world.

You're talking about in a single-family home space, two-story, three-story homes, and now you're talking about 60, 70-story buildings.

So there's simply a learning curve, and I wanted to de-risk by learning from someone who's been there, done that, and built a successful business in the space.

I launched Fender PM in 2020, and I'll give you just a quick 30 seconds of what I learned and what led to that being in that high-rise window bidding world.

So A, the massive spend, the GMV in this market is over $400 billion annually.

The workflows today are completely manual and offline.

They're heavily reliant on email, Excel, word of mouth.

And remember, I sat on the supply side of this dynamic, and I saw this transpire thousands of times.

Every single time, this would come at the expense of property management.

Right.

And I just want to clarify, we're not talking about the manager of an individual condo unit or a single family home.

This is institutional property management.