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Victoria, talk to me about your move into beauty, because given all the learnings around fashion, I wonder, A, what made you just go, I'm going to start another entity?

Yeah.

If there was like trepidation around that and what just gave you the feeling that this was going to be different?

Because it has been a really different story for you in beauty, right?

Oh yeah, I mean, beauty was profitable day one.

Which was great.

Because beauty is a tough space too.

I mean, there can't be a more competitive space than beauty.

So there was nothing in you that was like, you know what?

I've got this thing cooking over here.