Emma Grede

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One of the things we've always cared about at Skims is that intimate shouldn't ask you to choose.

You shouldn't have to pick between something that feels good and something that actually supports you.

That compromise has existed in this category for way too long.

Our fabric, Everyday Cotton, is the latest expression of that.

We wanted to create something that feels as easy as your favorite broken in t-shirt, but it's still designed with real structure and intention.

The cotton is soft and breathable in a way that you feel immediately, but it holds its shape.

It moves with your body instead of working against it.

If I had to pick a favorite, it's a triangle bra paired with the hipster.

It's lightweight, it disappears under clothes, and there's just no adjusting halfway through the day.

That's the standard.

You put it on and forget about it because it's doing exactly what it should.

We built skims around the idea that the pieces closest to your body deserve the most thought.

Everyday cotton is the same philosophy in its simplest form.

Shop Everyday Cotton and all of my favourite bras and underwear at skims.com.

And after you place your order, be sure to let them know that we sent you.

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Tori Birch, welcome to Aspire.

Oh, I'm so happy to be here.