Emma Grede

Thank you.

When I think about you and what you've done, you've built one of America's most iconic fashion brands, which is so incredible.

We're talking billions of dollars in sales, 400 stores around the world, which is so incredible.

A true global brand.

And I've been reading and researching so much about you.

And I really want to take people back to the beginning and to understand exactly where you were when you decided to go and do that friends and family round, take a bet on yourself.

It takes such an enormous amount of ambition.

Where were you and why did you have such certainty that you could actually do this?

Really?

Yeah.

That's what you were going to do?

Really?

And it was, so I had to start over.

Did you immediately decide, okay, I'm going to go and do my own thing.

Like how long did it take you?

Because when you've got a vision for something and then you get that type of knockback, sometimes that can be hard to take.

It was not my plan, but I had to pivot.

That is so crazy.

So how did it turn into Tory Burch, your name, and this kind of initial friends and family round that you went out on?

Okay.