Emma Grede

ambition is such a tricky subject for so many women.

And the negative connotations, even now, 20 years later, are still there.

When we talk about a man's ambition, we conjure up all of these images of somebody great and exciting.

And as soon as we say, she's ambitious, we're maybe thinking about a little bit of a bitch.

She's like- All of those things.

Distasteful.

How much do you think has changed in that time?

Well, I think that's a really, really fair point.

I remember years ago when Sheryl Sandberg wrote Lean In, I went out at the time I ran an agency and I went out and bought it for every woman in my organization, read the first three chapters and went back out and bought it for every man.

Yeah.

And so when I think about my own book, I'm like, this needs to be something that men read and something that women also read.

I don't want it to go one way because as you quite rightly say, we need men.

We need men in so many different ways in business.

So I really wanted to talk to you.

You're such an expert in what it actually takes to create a brand and build a business.

So let's go back to those early days when you went and did that friends and family round.

You're calling 120 people to actually ask them to invest.

What were you saying?

What were you thinking?

What were you pitching?