Emma Grede

That was your pitch story?

That was my pitch.

I mean, I will tell you, I remember when that happened.

It was shocking.

It was shocking, but it was like the talk of the town.

Like it was a thing.

And I remember even that was like in the early days when I'd really started to understand investing.

And I knew people around me that had kind of been like, well, here's the next Tory Burch.

And I was like,

Hang about one second.

How did you have the confidence and I guess the wherewithal to understand how you were going to get yourself out of that situation?

Because right now it kind of feels like you're sitting on top of the world.

But I imagine at that time, it's very difficult when somebody literally sets up what was perceived outwardly to be your competition.

You obviously have a family together.

And so the dynamics are really difficult.

So as a business person, how did you even, how did you deal with all of that?

So you just speak a little bit for anyone who hasn't seen that article.

Will you talk about that for

I love that.

And clear it up you did because I think it's really interesting having just come out of this process of writing this book and now releasing the book.