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I'm really interested in this subject because I think it's way more prevalent amongst female founders and entrepreneurs than men, that they want to include some type of community impact sentiment within their brand.

And I always think about that as being an incredible thing to do when you can do it, when the business has the roots, the profit, the infrastructure to be able to handle it.

How did you introduce that to your brand and what do you think about that

more generally?

Did you ever get angry about that?

How do you react when you read things about yourself and when the perception is so strong?

It's not a place I feel comfortable.

I mean, there was a moment when your brand faced a fair bit of criticism.

changing consumer sentiment.

I wonder how you navigated that period.

That's a big decision, though, and one that I find specifically for female founders can really often elude them.

They either don't...

leave at the right time and assume a new position, or they don't think that they're right to be the CEO.