Emma Grede

I had to go out, I had to raise money.

I had really uniquely understood the arbitrage between like, you know, I guess like making something famous and the difference between paying your way there through traditional kind of like marketing and advertising means versus the shortcut that celebrity can give you.

But what I knew uniquely is that if you had an incredible product,

What talent could do with an incredible product would be to actually start like a fully fledged business.

And so as the story goes, you know, I had some good contacts.

I went and I pitched and I, you know, started a business with Khloe Kardashian and the rest is history.

And it was incredible.

a magical time.

Because when you go back, we started this brand, it's eight years old.

It was about a year before that.

So nine years ago, there was nothing like it then.

No one was talking in the same way that they do about inclusivity or diversity.

There were no plus size bodies turning up in the different brands.

We were the first people to

show you the different sizes of jeans on you know um on the website and it was really before its time so I'm very proud of what we built and I'm very proud of that association and the fact that you know we were a first and that the company's still there it's still living and breathing and successful and profitable and you know it allowed me to do a lot of other things.

You know, it's so interesting because I don't even know how this happened.

When Good American started, I have one picture on my Instagram and it was like of food because I'm obsessed with food.

And what happened is that I think people just started asking me a lot of questions.

And, you know, I always felt that, you know, if you can answer a question and you can use your experience to help someone, then you probably should.

But, you know, that was just part of why I wrote the book and also why I started the podcast, because I don't think people care at all how I got successful.