Emma Grede

I saw it. I can't believe people are just walking back into that. But there you go.

I saw it. I can't believe people are just walking back into that. But there you go.

Yeah, I think there is some truth to it. I mean, look, I don't know that I even had an idea of how high high was. And I think that it's perspective and your environment that gives you an idea of what is high. I often talk about this idea, you can't be what you don't see. And for me, I don't think that I had a lot of role models and being in England at that time, it just wasn't like, who was there?

Yeah, I think there is some truth to it. I mean, look, I don't know that I even had an idea of how high high was. And I think that it's perspective and your environment that gives you an idea of what is high. I often talk about this idea, you can't be what you don't see. And for me, I don't think that I had a lot of role models and being in England at that time, it just wasn't like, who was there?

Do you know what I mean? I don't remember anybody being particularly like, you know, I kind of honed in on Oprah because she was on the TV when I would come home from school and I was like, that is aspirational. There's a black woman who reads all these books that has these crazy ideas around gratitude.

Do you know what I mean? I don't remember anybody being particularly like, you know, I kind of honed in on Oprah because she was on the TV when I would come home from school and I was like, that is aspirational. There's a black woman who reads all these books that has these crazy ideas around gratitude.

And at the time, you know, she was talking a lot about manifesting and it wasn't mindfulness, meditation, right? But that then kind of moved in to mindfulness. But the exposure to those ideas, to me at that time, it felt fresh and new. And I was like, I am going to watch Oprah and I'm going to be like Oprah in my way of thinking.

And at the time, you know, she was talking a lot about manifesting and it wasn't mindfulness, meditation, right? But that then kind of moved in to mindfulness. But the exposure to those ideas, to me at that time, it felt fresh and new. And I was like, I am going to watch Oprah and I'm going to be like Oprah in my way of thinking.

Not that I wanted to be on TV, but it's like that's the type of level of thought I wanted. I wanted to be thoughtful and articulate and move like Oprah because I thought she moved good. So when it comes to like your dreams and your ambitions, for me, I think that there may be...

Not that I wanted to be on TV, but it's like that's the type of level of thought I wanted. I wanted to be thoughtful and articulate and move like Oprah because I thought she moved good. So when it comes to like your dreams and your ambitions, for me, I think that there may be...

Aside from the visualization side of things where I drew this beautiful home, for me, they've always been a little bit more bite-sized. It's been like, let's get out of this place, get out of Plasto. Then let's get a job and surround yourself with the right people. And then it's all been very kind of like much more... incremental.

Aside from the visualization side of things where I drew this beautiful home, for me, they've always been a little bit more bite-sized. It's been like, let's get out of this place, get out of Plasto. Then let's get a job and surround yourself with the right people. And then it's all been very kind of like much more... incremental.

And I always think about this idea of how I've leveraged everything that I've had into the next thing. And I'm pretty good at doing that. I have grand plans that I started writing when I was 30, but they're much more theoretical about how I want to feel and how I want to be spending my time as opposed to like, what will I be doing at that moment?

And I always think about this idea of how I've leveraged everything that I've had into the next thing. And I'm pretty good at doing that. I have grand plans that I started writing when I was 30, but they're much more theoretical about how I want to feel and how I want to be spending my time as opposed to like, what will I be doing at that moment?

The hiring advice was learn to fire. Well, that's what, you know, because I think that what happens in businesses is the people that get you to 10 million are not the people that get you to 100 million. People get you to 100 million are not people get you to 500 and then to a billion.

The hiring advice was learn to fire. Well, that's what, you know, because I think that what happens in businesses is the people that get you to 10 million are not the people that get you to 100 million. People get you to 100 million are not people get you to 500 and then to a billion.

And so what happens is as a founder, you get so, you know, you know what it's like, like that startup vibe, those early people, the work that they do and the times you have together, that all becomes like... so much part of your success story, right? And if you hold on to that for too long, you kind of miss what is next and you miss that ability to be able to pivot and to level up.

And so what happens is as a founder, you get so, you know, you know what it's like, like that startup vibe, those early people, the work that they do and the times you have together, that all becomes like... so much part of your success story, right? And if you hold on to that for too long, you kind of miss what is next and you miss that ability to be able to pivot and to level up.

And so I think that the mistakes that I made early on were not moving people out of the business quickly enough.

And so I think that the mistakes that I made early on were not moving people out of the business quickly enough.