Emma Grede

I try to say this all the time.

Like, it doesn't matter.

It doesn't matter if you have hundreds of millions of followers, tens of millions of followers, a million followers, a hundred thousand followers.

It's like, it's a product and a business.

What did you have to unlearn in the transition from influencer to business owner?

Yes.

Well, because nobody follows you to hear your business updates.

Exactly.

Right.

And I think that that's why influencers as a platform are kind of an imperfect system because we follow, I don't know, the rock to follow the rock, right?

Not to hear about Taramana or whatever it is.

Do you know what I mean?

And so it's almost like this imperfect system.

And in a way you have to look at your grid and be like, okay, then I'll talk about it there and there and there.

And for a brand, you need to be always on.

A brand needs every day.

A brand needs, you know, constant contact with its audience.

It is a bit of an imperfect start, but it's a start nevertheless.

I don't want to hear none of that.

Well, because there's also, you have people watching you.