Emma Grede

And so this idea of having a high moral baseline, I didn't realize, I thought that was my personality.

I didn't realize that came from where I was from, that you tell the truth,

You know, you're true to your word.

If you say you're going to do something, that you do it.

And I carried all of those traits into business.

And I think that so much of business is about how you behave and not what you say.

It's like, how do you follow up?

How do you leave people feeling?

How do you kind of behave in any given transaction?

It's never about like one individual moment.

And so I think that what I've built in my reputation over the years is engagement.

the ability and the freedom to be really forthright because people know who I am.

They know that I'm gonna come good on my word.

They know that I am going to do exactly what I say and that I'm not full of it.

And so I really have kind of spent my career

And not so much watching what I say, but watching what I do.

And that has really, really served me well.

And what's so interesting, you know, now that I'm on this kind of book tour, you know, I've met three journalists that used to work for me.

And thankfully, thankfully, they're writing really nice things about me because, you know, it's like how you treat people and how you leave people feeling.

That has the biggest impact than any kind of single thing that you can say.