Emma Grede

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Talk to me about, I think it's such an interesting time in history, actually, that you started

forever mood because it was like post George Floyd, this unimaginable thing had happened and the ripple effects of what that meant in our country from a political and economic point of view, but more in culture and specifically in business and black business was kind of unimaginable.

And I've spoken to so many brands.

I see, I see it in

many, many things that I'm involved with and invested in that they had this like unbelievable kind of start trajectory or uplift in their business that fell off in an unbelievable way.

Did you experience any of that?

I definitely feel like- You mean like Black creators supporting Black- Like prioritizing?

It's not a debate.

It is.

I think there's actually data support in it.

The kind of lifestyle wellness, beauty makeup community as a whole was way quicker than anybody else.

Do you like the brand?

So how are you thinking about building and stewarding this brand towards what and how in the future?

There's a community for everybody.