Emma Grede

And so what I wanted to do was kind of create a book that really dismantled a lot of the lies that we've been sold about this stuff.

This is supposed to be like a wake up call for ambitious women, because if you want power and you want money and you want a career and you want a family and you want all of those things, you're not going to get that kind of hiding behind soft ambition.

We have to have audacity.

We have to get OK with the fact that there's going to be some discomfort, that that discomfort might be from somebody else around you.

And Jefferson, what is important right now and what I want to be clear about, and men can agree with this as well as women, but I think that we are desperate.

for more women in positions of power right now, not just in business, but in our economies, in our governments, politically.

It's really clear to me.

And I think there is just a set of rules that exist in the culture that mean that women

women feel and they're deeply ingrained thoughts right like deeply ingrained thoughts that exist and so what I wanted to do was be um you know a model for what is possible because I really believe like you can't be what you don't see and if we're constantly put this kind of idea of like to be a good woman there are all of these things that you have to do that's really going to hold women back so um

What I tried to do was just have a level of honesty about what it takes and what in our own behavior can change and what in our own style of communication about the things that we really want has to change in order to to kind of shift the mentality really forward.

Like that's what I really care about right now.

Yeah.

I think that you're completely right about that.

And it's so interesting.

Because so many people have asked me that question.

Oh, my God, what was it like?

You know, I never for one second felt sorry for myself as a kid.

Like, I never imagined, like, that this thing was put upon me.

Because where I come from, like, you just helped your mum.

Like, what are you going to do?