The Science of a Well-Lived Life: How to Create a Life That Feels as Good as It Looks

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Aspire with Emma Grede 1h 13m 1 speaker 8 chapters transcribed 21 days ago
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Why do people feel less happy today despite more comfort and technology?

Emma Grede 0:09
On Aspire, I want to have honest conversations about things that actually shape our lives. Success, yes, but also power, money, relationships, meaning, and parts of being human that don't get talked about enough. Today's guest is Arthur Brooks. And this is one of those conversations I think a lot of people need right now, when so many people feel distracted, uncertain, or just waiting for something to change. Arthur is a Harvard professor and a New York Times professor. best-selling author whose work on happiness has shaped how I think about my own life. This conversation is full of practical ideas to help you think differently, including how to spot the habits that quietly drain our attention and what actually makes life feel more meaningful.
Emma Grede 0:49
I left with so much that I want to put into practice myself. Here's Arthur Brooks. The thing about healthy habits is they only work if you can actually repeat them. Nutrition is a perfect example. If the better for you choice always feels like the thing you're forcing yourself to eat, eventually you're gonna stop choosing it. That's why I like what Stars and Honey is doing. They looked at the protein bar aisle and saw the same compromise most of us have felt for years. Either the macros are good and the flavor is disappointing, or it tastes good but the ingredients are not what you want. Actually, want. Stars and Honey was created to remove that trade-off. Their bars have 15 grams of protein and only four grams of sugar, but they're inspired by flavours you actually crave: iced lemon cookie, mint chocolate chip, red velvet, peanut butter mousse.
Emma Grede 1:36
It's a simple standard. Would you still want to eat it if it weren't a protein bar? That is what makes the habit easier to keep. It supports your goals, but it still feels like something you look forward to, not something you tolerate. Stars ⁇ Honey protein bars are now available at starsandhoney.com or at Target stores nationwide. Order online now or pick up a box during your next Target shopping trip. One thing I think people misunderstand about entrepreneurship is that the idea is really the hardest part. The hard part is building the infrastructure that allows that idea to reach people, to grow, and to operate like a real business. Twenty years ago, that meant a physical location, serious upfront capital, and a lot of expertise you probably didn't have.
Emma Grede 2:15
Today, Shopify is one of the biggest reasons that that's changed. It's the commerce platform we use at Good American. Allows us to own our storefront, our customer relationships, and our data while still being discovered wherever people are already shopping, from social platforms to the shop app and even Chat GPT. That matters when you're launching new products and collections at the pace we do. Shopify keeps the commerce side moving so I can stay focused on the product, the brand, and what our customer actually wants next. If you're ready to build your idea, head to shopify.com. com slash aspire. Arthur Brooks, welcome to Aspire.
Arthur C. Brooks 2:55
Thank you, Emma. It's great to be with you.
Emma Grede 2:56
I'm so happy that you're here. And for anyone who knows me and anyone who has bothered to watch anything that I've ever said, anything on social, everybody knows that I am such an Arthur Brooks fan. And so having you sit here today and the ability to just question you at my own leisure is just making me so happy. But I know more than anything that the work that you have done has been so impactful in my own life. And what I'm hoping today is that some of the feeling that I had having read your last book is going to be What our listeners are left with today, because there's so much in this particular book. And I've read everything that you've ever written. I've read the book that you wrote with Oprah, I read Strength the Strength.
Emma Grede 3:37
I started actually with the column that you had in The Atlantic, which I just always thought was amazing. And that's how I discovered you. But I thought this book, particularly the meaning of your life, was so special. And as you can see, I've marked it so much.

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