Emma Grede

Oh, for everybody.

And also I think that your space has become really competitive, but what it's shown is that there's so much room for, and when I say alternative, I mean like the non big box, big brand fragrances, right?

Like outside of a

a Calvin and a Dolce and a Chanel and a Dior.

Like people want their, their more individualistic in the way that they come to, you know, wanting to show their, you know, personalities.

And I feel like you have a brand that's in a space that is growing like so quickly.

There's so much appetite for it.

So you really can build whatever type of business you want.

Yeah.

I feel like we're in the, like, if you know, you know era.

Is it going to plan?

Is this what you imagined when you were back in your influencer days or even when you like decided, right, I'm done with this influencing, I'm taking a break.

Is this what you imagined when you said, I'm going to start a business?

I think I imagined-

How do you think about, and listen, you're extremely young, but how do you think about- Extremely young?

If you're not young, then I'm not young.

We're young.

I wonder what kind of legacy looks like for you, like beyond the business, the product and the platforms, like how do you want to be known in the grand scheme of things?

It's about distinction.

It's about having a point of view and doing something that feels like it comes from a place that is not there.