Emma Grede

I even believed in myself.

I know my superpowers.

I'm a generalist who came up in an unexpected way.

And I can sell anything to anyone.

I can spot a gap in the market.

I can bring people and ideas together in a way that creates something entirely new.

But I also know that I don't know everything.

And the best investment I've ever made isn't a product or a campaign.

It's the people that can see what I can't.

If somebody wants something from you, they need to make it worth your while.

I said that in my reel and it blew up, but I want to flip it.

If you want great talent, you need to make it worth their while too.

You've got to pay what the role is worth and you've got to create real growth paths for people.

Don't expect people to stay because they believe in the mission.

If the mission doesn't believe in them back.

And as I tell members of my team, you're never going to be able to do what you say you want to do working three days a week.

You can't do Pilates, walk your dog, go surfing, work three days a week, and then come to me for a pay rise.

That is obviously my most popular line, by the way.

But if you're showing up, if you are excellent, if you're a 120% person, I will invest in you in a way that changes your career.

That's just the deal.