Emma Grede

We had an explosive start, a million dollar first date.

We sold out of the collection in two hours.

I was sitting on the floor of the airport, missing my flight, while we worked through a bunch of site issues.

And very quickly, I

I realized that all the things I wasn't good at, pricing, planning, distribution, all of those things were starting to go wrong.

Being creative and a good marketer will only get you so far.

Your goods need to be rightly priced, rightly planned, and correctly distributed.

I had no clue about any of that.

So what did I do?

I went on a hiring rampage.

I started pulling in people who were experts in the areas the business needed to thrive.

People who had done it before.

People who had been successful at competitive companies who could help me do it all again.

I stopped trying to do everything myself and I invested in people who could solve the problems that I couldn't.

That's what I mean when I say you can't afford not to invest in people.

I know what I'm bad at and

And I know I'm going to go and get the right people who are great at it.

And I also want to say this, and I mean it, I am not self-made.

I chafe when business people are described that way.

I've been supported by an incredible team and great business partners, including people that believed in me before