Emma Grede

And that deal has to go both ways.

And I know that.

And remember, when new people come into your company, you do owe them something.

You have to set them up for success.

You need to read the room, but it's a two-way street.

You've got to create the conditions for check-ins.

You've got to give feedback frequently and know that that perspective somebody has coming into a new situation is invaluable.

They have an outsider's visibility on what you're doing and that disappears within a few months.

If you can use it, if you can take that perspective and what they're seeing, it can be a game changer and so helpful for your business.

So,

I want to leave you with this.

The team you build is a reflection of the thoughts that you're willing to challenge about yourself.

If you hire from scarcity, you're going to build a scarce company.

If you hire from guilt, you build a company that can't make hard decisions.

If you hire from ego, if you only bring people in that agree with you and tell you what you want to hear, you build a company that feels great right up until the point of collapse.

Start with yourself.

Know your weaknesses before you write the job description.

Be honest about what's broken before you ask somebody to fix it.

And remember that hiring well is transactional.

And transactional, it isn't a dirty word.