Emma Peaslee
speaker
237 appearances
4 recordings
1 series
first heard Nov 2024
last heard 22 Jul
Emma Peaslee’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
OK.
Welcome to the inaugural Planet Money presents a food breakfast food preferences survey.
Oh, I think it's what makes it wonderful. Here's how this all worked. Imagine that you go into a Holiday Inn Express breakfast buffet.
Yeah, most desired eggs. I pretty much always grab eggs. Waffles most.
Waffles, top, and over.
And over.
Six times in total, there were six different groupings of food that they were forced to make trade-offs within.
Now, one big lesson for us is how a tiny decision in survey design can have unintended consequences. So I thought that literally telling everyone to imagine they were looking at a hotel breakfast buffet would be fun and make this all concrete and real for them. But immediately, like in the very first survey, the issue became clear.
Yeah, we unintentionally caused people to imagine the worst versions of all of these foods, especially the eggs.
Not exactly what I wanted them to picture.
Yeah, there was exactly one, only one person who over and over chose eggs above all other foods every single time.
I... I honestly was, but I'm indiscriminate. Eggs are eggs. Throw enough salt and pepper on them, maybe some hot sauce. You know, maybe the weird hotel inclusion was accidentally a great way to separate people who love eggs from people who truly love eggs from their head down to their legs. Test, test, check, one, two. Later that week, we brought Mike into a studio. With someone coming in.
Come on in. And we had Sam Mertens surprise him with one dozen way below market price backyard chicken eggs. Mike, do you know Sam? Hey, Sam.
Oh, wow. Those are gorgeous. What can Mike expect in terms of flavor profiles?
Well.
And cue the music.
Sort of, because that method did rely entirely on us being sneaky. We were hiding eggs in a blinded survey, so that's probably only going to work one time. What about the next time Sam has a dozen eggs?
Hi, girls. Sam Mertens is up early to give his hens some treats.
Now, before we decide how to allocate the next dozen eggs from Sam, we needed to have a delicate conversation with him.
But the thing is, how much someone is willing to pay is a very useful, very economics-y data point that we would love to use as we figure out who values Sam's eggs the most. Or as we put it to Sam, I don't know how else to say this, but planet money gonna planet money. And it's very hard for us to not use price to some degree.
Showing 121–140 of 237 · page 7 of 12
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