Emma Simpson
speaker
31 appearances
1 recordings
1 series
first heard Jul 2026
last heard 21 Jul
Emma Simpson’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
The last TikTok live he'd done, he'd sold around $11,000 worth of steaks in three hours.
It would have taken him three to four days to sell that amount in his shop.
It is a thing and it's growing fast.
It's a bit like live shopping on the TV.
This is live shopping for the modern digital age and TikTok UK shop in particular is
They tell me that they now have 6,000 of these live streams or live shopping events every day.
It's remarkable and it's grown really quickly because TikTok UK shop only started in 2021.
So clearly there are a lot of people out there, especially younger people...
who perhaps are a bit bored by traditional e-commerce sites, it's a bit transactional, and they are browsing and looking to buy products through a live shopping event.
Exactly.
It's a very low barrier to entry.
So I watched this event at London's Covent Garden Market.
It was a TikTok event to show off the variety of sellers who were selling to the general public, but they all had their mobile phones and tripods, some of them with a ring light.
So at the same time as selling to punters walking through, they were broadcasting live to consumers all over the country.
And one of them said, it's a bit like having 500 people in your shop at any one time.
If I had taken on a shop here in Covent Garden, the cost would be astronomical.
I maybe get 10 shoppers an hour, but I can have hundreds in my shop at any one time.
Oh, yes, it comes at a cost.
And I was talking about this to one of the most amazing businesses I met that day.
It was a halal butcher who had a physical store, but they've also been selling on TikTok shop UK and going live.
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