Enzo Anz

If we get enough customers to go directly to our monthly subscription, then why not?

I think it's quite sticky.

So most of our customers are still paying after one year.

Uh, we kind of track monthly active usage.

Um, like we use platforms like post-hoc that works quite well, uh, for us to track that.

Um, but most of our payments kind of done through Stripe.

So it's quite easy for us to measure that as well there.

We're not actively measuring all the dollar retention figures.

We're focusing more on just what we've built so far.

We're looking a lot more into monthly active users and what different features within our app our customers use.

Revenue is obviously an important metric of that, but it's not the thing that I look at every single day.

I'm tracking retention in terms of monthly active usage.

I'm tracking retention in terms of... Because we're talking about the subscription, but we're not only just a subscription business.

We also have a freemium business model that people move into subscription.

So what I really care about is how many of these users are using our app every single month and looking at that in terms of churn.

If somebody churns after month two without ever having touched the app, I wonder whether the problem is because we didn't do the service right, the product wasn't right.

I'm looking more into...

Kind of the same kind of strategy that the guys from Superhuman did.

Look at the customers that would be really sad if you would no longer exist.

What are you getting right?