Enzo Anz

We also have a feature that allows people to see short videos explaining key tax terms.

I'm not looking at, oh, somebody has done a specific feature.

I can look at there's different reasons why they log in.

The total picture is what I see is monthly active users.

We don't really see users that just open the app and then immediately log off again every single month.

The key activation isn't really about multi-active users.

The key activation that we've seen is does somebody trust us to connect their bank account in the app?

So kind of how we automate it is we get access to transaction data and that kind of powers the rest of the features.

That is our key activation metric.

How many people put in their national insurance number or the social security number for the US?

Those are the key things that lead people to move to the paid part of the app rather than

More than you think.

So around a fifth of our customers connect their bank account straight when they download the app.

Correct.

Yeah.

I mean, in the UK, it's maybe slightly different than the US, where there's a lot of regulation around open banking, as they call it.

So it's not like, give us your login codes to your Chase Bank.

It doesn't work like that.

Yeah, exactly.

And that's kind of getting more people getting more and more used to that.