Enzo Anz

And this pain point is high, right?

Like people really don't want to spend any time on tax.

So if all I have to do is connect my bank account, you can help me with that.

Great.

They're willing to do that.

Yeah.

And then that kind of goes up significantly after they log into the app.

So some people choose not to connect to the app, but then a lot of the features don't work.

So they kind of play around with this, realize, okay, this is not just a random company.

It's a lot more legitimate than that.

And then they connect their app later on, their bank account later on.

We've kind of focused a lot on growth recently.

What I really try and focus on now is retention.

So in terms of percentage, I want to make sure that our customers, anywhere between 60 to 70% are monthly active users.

So I'm looking at kind of how can I make them come back to the app?

How can I make them get value out of the app?

So in terms of total numbers, I don't really care about that as much over the next 18 months.

Yeah, okay, but you already know that we're not 10 users.

So I think I have a big enough data set now to look at actual trends and not statistic anomalies.

And once I've hit a certain kind of attention point, and we've already tested certain acquisition channels that seem to work for us, I can put more money into acquisition channel that leads to exactly like you said, not people that come in, pay for two months and then never come back.