Eran Zinman

So I guess ignorance is a bliss sometimes.

I think at some point when we reached 50 or 60 million, you know, the performance marketing engine was working really well. But at some point you understand that if you want to reach to 1 billion, actually, when we got to 50, we built a dashboard. We called the road to 1 billion. We built like a vertical TV in the office showing that we want to reach 1 billion by the year of 2023.

I think at some point when we reached 50 or 60 million, you know, the performance marketing engine was working really well. But at some point you understand that if you want to reach to 1 billion, actually, when we got to 50, we built a dashboard. We called the road to 1 billion. We built like a vertical TV in the office showing that we want to reach 1 billion by the year of 2023.

I think at some point when we reached 50 or 60 million, you know, the performance marketing engine was working really well. But at some point you understand that if you want to reach to 1 billion, actually, when we got to 50, we built a dashboard. We called the road to 1 billion. We built like a vertical TV in the office showing that we want to reach 1 billion by the year of 2023.

We actually missed it by one year. It was like a vertical dashboard. And we said, we are here, 50 million. We need to get to 1 billion. And we put it for everybody to see in every office around the world.

We actually missed it by one year. It was like a vertical dashboard. And we said, we are here, 50 million. We need to get to 1 billion. And we put it for everybody to see in every office around the world.

We actually missed it by one year. It was like a vertical dashboard. And we said, we are here, 50 million. We need to get to 1 billion. And we put it for everybody to see in every office around the world.

And I remember when we sat down, we said, we cannot do it just with the performance marketing engine, because when we ran the math, we had to invest so much money into performance marketing in 2022 or 2023. It didn't add up. So it was obvious to us that in order to scale to that magnitude, it's not enough to have a very efficient performance marketing engine.

And I remember when we sat down, we said, we cannot do it just with the performance marketing engine, because when we ran the math, we had to invest so much money into performance marketing in 2022 or 2023. It didn't add up. So it was obvious to us that in order to scale to that magnitude, it's not enough to have a very efficient performance marketing engine.

And I remember when we sat down, we said, we cannot do it just with the performance marketing engine, because when we ran the math, we had to invest so much money into performance marketing in 2022 or 2023. It didn't add up. So it was obvious to us that in order to scale to that magnitude, it's not enough to have a very efficient performance marketing engine.

We need to build a very robust sales team and to expand our customers because eventually when you reach 1 billion and you want to grow 30%, you have majority of revenue need to come from existing customers.

We need to build a very robust sales team and to expand our customers because eventually when you reach 1 billion and you want to grow 30%, you have majority of revenue need to come from existing customers.

We need to build a very robust sales team and to expand our customers because eventually when you reach 1 billion and you want to grow 30%, you have majority of revenue need to come from existing customers.

Yeah, something like that. A little bit less, but around that, yeah.

Yeah, something like that. A little bit less, but around that, yeah.

Yeah, something like that. A little bit less, but around that, yeah.

Again, it's all thanks to this amazing engine that we built. We're very efficient in terms of cash flow, over 25% free cash flow positive. So we just scaled this cash flow machine to the extreme.

Again, it's all thanks to this amazing engine that we built. We're very efficient in terms of cash flow, over 25% free cash flow positive. So we just scaled this cash flow machine to the extreme.

Again, it's all thanks to this amazing engine that we built. We're very efficient in terms of cash flow, over 25% free cash flow positive. So we just scaled this cash flow machine to the extreme.

We never spray and pray. We don't believe that pray... I mean, I pray sometimes, but it doesn't help you with performance marketing. We measure everything. When we build a new campaign, we track everything. We A-B test everything.