Eran Zinman

We never spray and pray. We don't believe that pray... I mean, I pray sometimes, but it doesn't help you with performance marketing. We measure everything. When we build a new campaign, we track everything. We A-B test everything.

We never spray and pray. We don't believe that pray... I mean, I pray sometimes, but it doesn't help you with performance marketing. We measure everything. When we build a new campaign, we track everything. We A-B test everything.

So, first of all, the rebrand was a key part of that. That was one of the main reasons we rebranded the company. Because we wanted to pick a name that people can remember. Because when you see an ad, you have about five seconds of attention to capture people. And again, we managed to track when people saw the ad. We not just tracked links, but also people viewing the ad.

So, first of all, the rebrand was a key part of that. That was one of the main reasons we rebranded the company. Because we wanted to pick a name that people can remember. Because when you see an ad, you have about five seconds of attention to capture people. And again, we managed to track when people saw the ad. We not just tracked links, but also people viewing the ad.

So, first of all, the rebrand was a key part of that. That was one of the main reasons we rebranded the company. Because we wanted to pick a name that people can remember. Because when you see an ad, you have about five seconds of attention to capture people. And again, we managed to track when people saw the ad. We not just tracked links, but also people viewing the ad.

And we saw there's a great ROI on that. And we managed to get a great presence on YouTube. And it was, again, cost effective to do it the way we've done it. What channel did you spend on that you wish you hadn't spent on? Look, Facebook was amazing for us because I think it just changed the trajectory of the company. But definitely, you know, AdWords, YouTube, we're doing everything.

And we saw there's a great ROI on that. And we managed to get a great presence on YouTube. And it was, again, cost effective to do it the way we've done it. What channel did you spend on that you wish you hadn't spent on? Look, Facebook was amazing for us because I think it just changed the trajectory of the company. But definitely, you know, AdWords, YouTube, we're doing everything.

And we saw there's a great ROI on that. And we managed to get a great presence on YouTube. And it was, again, cost effective to do it the way we've done it. What channel did you spend on that you wish you hadn't spent on? Look, Facebook was amazing for us because I think it just changed the trajectory of the company. But definitely, you know, AdWords, YouTube, we're doing everything.

That's not the way I look at it because it's not about effectiveness. It's different audience. When people search on Google, they have a specific intent. I'm looking for a project management tool. But some people are not searching for a project management tool, but are browsing Facebook. And those are two different audiences, but both of them can be potential customers. Some people have intent.

That's not the way I look at it because it's not about effectiveness. It's different audience. When people search on Google, they have a specific intent. I'm looking for a project management tool. But some people are not searching for a project management tool, but are browsing Facebook. And those are two different audiences, but both of them can be potential customers. Some people have intent.

That's not the way I look at it because it's not about effectiveness. It's different audience. When people search on Google, they have a specific intent. I'm looking for a project management tool. But some people are not searching for a project management tool, but are browsing Facebook. And those are two different audiences, but both of them can be potential customers. Some people have intent.

Some people have, I need a new platform in the back of their minds. I'll just go on Facebook and suddenly a commercial about a work window and do, aha, you know, maybe it's an opportunity. It's a different kind of audience that we kind of target.

Some people have, I need a new platform in the back of their minds. I'll just go on Facebook and suddenly a commercial about a work window and do, aha, you know, maybe it's an opportunity. It's a different kind of audience that we kind of target.

Some people have, I need a new platform in the back of their minds. I'll just go on Facebook and suddenly a commercial about a work window and do, aha, you know, maybe it's an opportunity. It's a different kind of audience that we kind of target.

You know, if we go forward, we build our multi-product strategy. So basically what happened, maybe I'll give you some background before we talk about marketing around that. So basically people, we got everybody using Monday. And one thing that was super surprising for me is that a lot of people use Monday as a CRM.

You know, if we go forward, we build our multi-product strategy. So basically what happened, maybe I'll give you some background before we talk about marketing around that. So basically people, we got everybody using Monday. And one thing that was super surprising for me is that a lot of people use Monday as a CRM.

You know, if we go forward, we build our multi-product strategy. So basically what happened, maybe I'll give you some background before we talk about marketing around that. So basically people, we got everybody using Monday. And one thing that was super surprising for me is that a lot of people use Monday as a CRM.

And because it's so customizable, you can build your own boards, which is like kind of the equivalent of a table. And they build contacts, they build deals, they build dashboards, automation, like a full-fledged CRM. Like why? It takes so much effort to do that. And I'm not talking about a few hundreds or even a few thousands, tens of thousands of accounts. build CRM on top of Monday.

And because it's so customizable, you can build your own boards, which is like kind of the equivalent of a table. And they build contacts, they build deals, they build dashboards, automation, like a full-fledged CRM. Like why? It takes so much effort to do that. And I'm not talking about a few hundreds or even a few thousands, tens of thousands of accounts. build CRM on top of Monday.

And because it's so customizable, you can build your own boards, which is like kind of the equivalent of a table. And they build contacts, they build deals, they build dashboards, automation, like a full-fledged CRM. Like why? It takes so much effort to do that. And I'm not talking about a few hundreds or even a few thousands, tens of thousands of accounts. build CRM on top of Monday.