Eran Zinman

And the same goes for death. The same goes for service. Those products were not born out of thin air. They were born because customer demand. And when we interviewed people, like, why did you do it? Why did you go all that effort to build a full-fledged CRM where you could just buy off-the-shelf product? And they said, like, we want control. I have an idea what's the best CRM for me.

And the same goes for death. The same goes for service. Those products were not born out of thin air. They were born because customer demand. And when we interviewed people, like, why did you do it? Why did you go all that effort to build a full-fledged CRM where you could just buy off-the-shelf product? And they said, like, we want control. I have an idea what's the best CRM for me.

And the same goes for death. The same goes for service. Those products were not born out of thin air. They were born because customer demand. And when we interviewed people, like, why did you do it? Why did you go all that effort to build a full-fledged CRM where you could just buy off-the-shelf product? And they said, like, we want control. I have an idea what's the best CRM for me.

I don't want to use off-the-shelf product that's very rigid. It's built in a very specific way. And they told me like, you know, our only option basically was to go to Salesforce because it's enterprise ready. You can customize it. But the cost of doing that and the complexity of customizing that software, and Salesforce is just an example. I'm talking broadly about enterprise products.

I don't want to use off-the-shelf product that's very rigid. It's built in a very specific way. And they told me like, you know, our only option basically was to go to Salesforce because it's enterprise ready. You can customize it. But the cost of doing that and the complexity of customizing that software, and Salesforce is just an example. I'm talking broadly about enterprise products.

I don't want to use off-the-shelf product that's very rigid. It's built in a very specific way. And they told me like, you know, our only option basically was to go to Salesforce because it's enterprise ready. You can customize it. But the cost of doing that and the complexity of customizing that software, and Salesforce is just an example. I'm talking broadly about enterprise products.

They look for something different. And We gave them on one hand the freedom to build their most amazing CRM, but they've done it themselves. No third party vendor, no special IT team. They built themselves and they felt proud about that CRM. So eventually we said, look, let's build a CRM product. Let's

They look for something different. And We gave them on one hand the freedom to build their most amazing CRM, but they've done it themselves. No third party vendor, no special IT team. They built themselves and they felt proud about that CRM. So eventually we said, look, let's build a CRM product. Let's

They look for something different. And We gave them on one hand the freedom to build their most amazing CRM, but they've done it themselves. No third party vendor, no special IT team. They built themselves and they felt proud about that CRM. So eventually we said, look, let's build a CRM product. Let's

packaged the Monday platform into a full-fledged CRM and built like deep feature, you know, call recording, call analysis, email marketing. And we've done that. That strategy has been a huge success on multi-product strategy. You know, the CRM today is growing faster than what Monday did back in the days.

packaged the Monday platform into a full-fledged CRM and built like deep feature, you know, call recording, call analysis, email marketing. And we've done that. That strategy has been a huge success on multi-product strategy. You know, the CRM today is growing faster than what Monday did back in the days.

packaged the Monday platform into a full-fledged CRM and built like deep feature, you know, call recording, call analysis, email marketing. And we've done that. That strategy has been a huge success on multi-product strategy. You know, the CRM today is growing faster than what Monday did back in the days.

The last investor day last year, it was growing from almost zero to $25 million in one year.

The last investor day last year, it was growing from almost zero to $25 million in one year.

The last investor day last year, it was growing from almost zero to $25 million in one year.

Look, I don't think Monday will replace all SaaS tools on the planet, but our vision, our grand vision is that from day one, we built the platform. We didn't build the product. I think that's something that a lot of investors got wrong about what we're building, or maybe we didn't explain it properly, but we didn't build a work management or project management tool.

Look, I don't think Monday will replace all SaaS tools on the planet, but our vision, our grand vision is that from day one, we built the platform. We didn't build the product. I think that's something that a lot of investors got wrong about what we're building, or maybe we didn't explain it properly, but we didn't build a work management or project management tool.

Look, I don't think Monday will replace all SaaS tools on the planet, but our vision, our grand vision is that from day one, we built the platform. We didn't build the product. I think that's something that a lot of investors got wrong about what we're building, or maybe we didn't explain it properly, but we didn't build a work management or project management tool.

From day one, we built the equivalent of force.com, which is for Salesforce. We built a generic platform. Not about work management, not about CRM, just the building blocks. And then work management was the first implementation. And then came CRM and dev and service.

From day one, we built the equivalent of force.com, which is for Salesforce. We built a generic platform. Not about work management, not about CRM, just the building blocks. And then work management was the first implementation. And then came CRM and dev and service.