Eric Glyman
speaker
1,454 appearances
9 recordings
1 series
first heard Mar 2025
last heard 16 Jul
Eric Glyman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jul 2026 with 1.
Appearances
actually more people can be looking forward, can be spending time you know, on like for Ben Thompson, like what are the really interesting breakthrough theories and how do you go and make things better?
And when I think of like what is that last exam uh ultimately for a finance organization is, you know, I I think there are companies that have taken these tests.
So I think one of the interesting studies I I think about is um Amazon.
Uh in its early days um
Um they're uh so so they were very early and they would send email follow-ups to customers.
You just bought this.
And the old way of doing email marketing to customers was someone would write like if you've seen like the Trader Joe's newsletter where someone writes like these poetic things about the new ingredients and cool stuff, come try this and whatever.
Come try.
Amazon did that in the nineties.
Yeah.
There was an editorial team talking about the great new products that were coming online on Amazon.com and then there was this person.
personalization team.
It's like, I don't know, P twel N or or whatever it is.
Whatever it is.
Um, and they said we're gonna A B test it.
This personalization team, you're gonna get ten percent of the send volume.
Um and your job is to just go and try to find these weird connections, these move thirty sevens of like you just bought this, you may be interested in this product.
And for a long time humans crushed the personalization team.
There was something kind of in the example of how these marketers thought that was better.
Get better and better and better till one day the personalization team, the volume started winning.
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