Eric Matlick

It certainly helped to have that.

Sure.

First of all, we know it's increasing.

That's actually something I can show you.

And that's what this chart is.

I don't know if you can see my screen.

So yeah, what this is showing that there's the amount of consumption that business professionals are doing has been very steady in the last few weeks has increased significantly.

Of course, as you would expect, this looks at a bunch of different

large topical areas like business, energy, finance, healthcare, HR, legal, marketing, and technology.

The biggest winners are finance and healthcare, as you can imagine, right?

So finance, uh, people are looking at anything financial right now.

There's a lot of uncertainty, healthcare, self-explanatory, right?

Those are the biggest gainers.

There's the point is that there's a lot of business research going on.

In fact, it's more than more than ever.

Um, so the, um,

the other thing that I, so that's at a sort of a content level, but what we do as a business, which is more specific as we look at, there's the difference between just consuming content and sort of the propensity to buy, right?

So you can consume a lot of content.

That doesn't mean that you're doing research in order to purchase a product, right?

And that's, that's a big difference distinction.