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Eric Matlick

๐Ÿ‘ค Speaker
196 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

So we, we took a look at, well, what does this mean for

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

companies that are planning to buy products and how does that compare to last year?

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And so seasonally, we usually do see companies coming out of December and January.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

There's a bit of a lull as they're finishing their budgets, they're distributing their budgets, they haven't decided what they're going to purchase yet.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

But then by the first or second week in February, companies start looking like they're going to purchase products and purchase services.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And so their propensity to buy starts to scale up very quickly throughout February and March.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

This year, we saw that dynamic start to happen in the first and second week in February.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

But by the second week in February, something very strange happened.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And all of a sudden, there was a pretty big diversion or a dip in company propensity to purchase.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And we know why that was, most likely because of COVID.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And that is actually what happened over the last six weeks.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

The good news here is that last week was the first week where we saw a

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

normalization, stabilization, and even a slight increase.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

That's what it looks like.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And by the way, we're monitoring this day by day, week by week right now to see if this stabilizes and continues to scale back up.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

We're keeping a very close eye on that.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

But I thought that would be very interesting because anyone that's listening is likely selling to other businesses or purchasing or selling products.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

So this is a pretty important macro chart to look at.

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And then just for validation purposes, our team wanted to see, well, how accurate is our data?

SaaS Interviews with CEOs, Startups, Founders
1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands

And I'm sure enough, we did, uh, we, we, we, we asked our, our, um, our engine to tell us, uh, what, what was the consumption by companies on the topic vaccination, right?