Eric Ries
speaker
185 appearances
1 recordings
1 series
first heard Jun 2026
last heard 8 Jun
Eric Ries’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
And this is a good assumption to make if your plan is 100% correct.
But if you acknowledge that you can't predict the future, how do you know that you're picking the right thing to do for an entrepreneur?
And to me, I conceived of entrepreneurship like an idea factory.
We don't ship physical objects.
We are actually trying to maximize our own learning, our own understanding of the business.
Because it's from that understanding that business models and other business outcomes can flow.
That's the one thing that general managers in an existing business have that we don't have.
They actually know what their supply chain looks like.
They know who their customer is.
They know that they have all this history.
We don't have it.
We have to manufacture that history.
So I called it the build, measure, learn feedback loop.
How much time elapses between when we have an idea about what we think customers want, what we think is going to work, and when we have validated, we have data that shows that that idea is correct or incorrect.
And we were talking about the communication side of it.
The thing I found the most difficult as an entrepreneur is how do I explain to people how they should prioritize?
I had the vision.
I have this grand idea.
So, you know, I can make stuff up, no problem.
But a company is defined not just by what the leader decides, but the thousands upon thousands of micro decisions that people have to make left and right.
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