Eric Siu

I would say it's about, let's just say about 2.5%.

So those are the benchmark industry numbers.

We haven't gotten that sale yet.

So that's what we're aiming for right now.

Correct.

And in some cases, I mean, these referral agencies, there are some big players in the space.

I know Warburg Pincus invested equity or majority stake in a company called A Place for Mom.

They're kind of the big gorillas in the room, but they take, you know, anywhere from like they can take 120 to 150 percent.

And sometimes they might even take part of the second month's rent.

Correct.

So for this one, this business is mostly paid advertising for single grain.

The agency right now, it's heavily focused on SEO.

But having said that, we are going to have a big focus on content and paid content distribution in the future.

But our main thing right now is we want to focus on getting one channel right.

I think a lot of businesses tend to forget that, hey, you have something that works right here.

Why don't you, you know, 10 exit or 100 exit before trying to do all this other stuff?

Yeah.

So right now it's the big one that's working for us is phone calls.

What do you mean?

And that's phone calls inside of Google AdWords.