Eric Thayne

And then at the end, you give them a call to action to go get something for free or to go buy a product. And what it does is it hooks a large, it casts a wide net. You bring a lot of people, you bring them down to the middle of the funnel where you kind of filter out all the people that are not interested. And then you get those people that are your audience.

And then at the end, you give them a call to action to go get something for free or to go buy a product. And what it does is it hooks a large, it casts a wide net. You bring a lot of people, you bring them down to the middle of the funnel where you kind of filter out all the people that are not interested. And then you get those people that are your audience.

And then at the end, you give them a call to action to go get something for free or to go buy a product. And what it does is it hooks a large, it casts a wide net. You bring a lot of people, you bring them down to the middle of the funnel where you kind of filter out all the people that are not interested. And then you get those people that are your audience.

Because you think about it, if you cast a wide net, if you get a million people, I guarantee you there are people in there that are your audience, right? Yeah. No matter what the video is, there's some in there. And so you want to filter those people out into this is what I'm teaching you now. And then you filter those even down further into now go take action on it.

Because you think about it, if you cast a wide net, if you get a million people, I guarantee you there are people in there that are your audience, right? Yeah. No matter what the video is, there's some in there. And so you want to filter those people out into this is what I'm teaching you now. And then you filter those even down further into now go take action on it.

Because you think about it, if you cast a wide net, if you get a million people, I guarantee you there are people in there that are your audience, right? Yeah. No matter what the video is, there's some in there. And so you want to filter those people out into this is what I'm teaching you now. And then you filter those even down further into now go take action on it.

And that's why this framework works, why we did it for you. Maybe it doesn't go as viral as something that is only focused on the top of the funnel.

And that's why this framework works, why we did it for you. Maybe it doesn't go as viral as something that is only focused on the top of the funnel.

And that's why this framework works, why we did it for you. Maybe it doesn't go as viral as something that is only focused on the top of the funnel.

But it will get you more views than what you're getting normally if you're just showing up on camera and talking about what you do because it's in the language of social media and it will do a better job of taking that wide net, filtering it down into the people who are actually your people in your industry and then filtering those people down into the ones that want to join your email list or get your lead magnet or join your webinar or buy a product.

But it will get you more views than what you're getting normally if you're just showing up on camera and talking about what you do because it's in the language of social media and it will do a better job of taking that wide net, filtering it down into the people who are actually your people in your industry and then filtering those people down into the ones that want to join your email list or get your lead magnet or join your webinar or buy a product.

But it will get you more views than what you're getting normally if you're just showing up on camera and talking about what you do because it's in the language of social media and it will do a better job of taking that wide net, filtering it down into the people who are actually your people in your industry and then filtering those people down into the ones that want to join your email list or get your lead magnet or join your webinar or buy a product.

Very cool.

Very cool.

Very cool.

stories or a result or something that you can share just about that process of like starting before you're ready and just getting it so that way when you have an offer you have an audience that's ready for it yeah for sure and the principle that you're saying is spot on 100 like build in public talk about it like start talking about stuff well before it happens i've been talking about this book for a year and a half now

stories or a result or something that you can share just about that process of like starting before you're ready and just getting it so that way when you have an offer you have an audience that's ready for it yeah for sure and the principle that you're saying is spot on 100 like build in public talk about it like start talking about stuff well before it happens i've been talking about this book for a year and a half now

stories or a result or something that you can share just about that process of like starting before you're ready and just getting it so that way when you have an offer you have an audience that's ready for it yeah for sure and the principle that you're saying is spot on 100 like build in public talk about it like start talking about stuff well before it happens i've been talking about this book for a year and a half now

Right. And then finally did the launch. And, you know, and you want to do that. You want to create that process. And it's one of the biggest advantages of creating content. You're like, I don't have an offer yet or I don't I don't have my webinar ready yet. So great. Go start just documenting your journey. Talk about here's what I'm working on. Here's what I'm thinking about doing.

Right. And then finally did the launch. And, you know, and you want to do that. You want to create that process. And it's one of the biggest advantages of creating content. You're like, I don't have an offer yet or I don't I don't have my webinar ready yet. So great. Go start just documenting your journey. Talk about here's what I'm working on. Here's what I'm thinking about doing.