Eric Thayne

So your trust style content in the middle of the funnel is really speaking to your industry now, speaking to what you do. So I'm talking to content creators and entrepreneurs and making that happen. And then, of course, your conversion content is talking to your buyers or prospective buyers. Here's what I have. Here's what I do. So that video, as an example, it was a video.

So your trust style content in the middle of the funnel is really speaking to your industry now, speaking to what you do. So I'm talking to content creators and entrepreneurs and making that happen. And then, of course, your conversion content is talking to your buyers or prospective buyers. Here's what I have. Here's what I do. So that video, as an example, it was a video.

Imagine like the manufacturing line of the book going through it, this machine that prints 20,000 books a day. So it's just flying through. It's really cool. The hook that I put on it was how books are printed, right?

Imagine like the manufacturing line of the book going through it, this machine that prints 20,000 books a day. So it's just flying through. It's really cool. The hook that I put on it was how books are printed, right?

Imagine like the manufacturing line of the book going through it, this machine that prints 20,000 books a day. So it's just flying through. It's really cool. The hook that I put on it was how books are printed, right?

broad appeal anybody could be interested in that anybody like the how it's made style video right where people are just like oh that's cool and they get to see the process so that hook was really important in making that happen now i could have taken the exact same video imagine the exact same video and i put a hook on it that says um here's how to grow your brand with a book OK, very different.

broad appeal anybody could be interested in that anybody like the how it's made style video right where people are just like oh that's cool and they get to see the process so that hook was really important in making that happen now i could have taken the exact same video imagine the exact same video and i put a hook on it that says um here's how to grow your brand with a book OK, very different.

broad appeal anybody could be interested in that anybody like the how it's made style video right where people are just like oh that's cool and they get to see the process so that hook was really important in making that happen now i could have taken the exact same video imagine the exact same video and i put a hook on it that says um here's how to grow your brand with a book OK, very different.

Same video, different hook. That's not going to go as viral. It's not going to get as many views, but it's going to speak more to my target audience. And then imagine the same video again. But it says it says my book is getting printed. Here's where to get one. right? Promotion. That's heavy conversion style. Same video, different hooks, totally different audiences.

Same video, different hook. That's not going to go as viral. It's not going to get as many views, but it's going to speak more to my target audience. And then imagine the same video again. But it says it says my book is getting printed. Here's where to get one. right? Promotion. That's heavy conversion style. Same video, different hooks, totally different audiences.

Same video, different hook. That's not going to go as viral. It's not going to get as many views, but it's going to speak more to my target audience. And then imagine the same video again. But it says it says my book is getting printed. Here's where to get one. right? Promotion. That's heavy conversion style. Same video, different hooks, totally different audiences.

And so as a content creator, you want to have a mix of all three types of content. You want to have the funny entertainings. Sometimes it's not funny. Some people are just not funny. That's fine. But it can be like tips and tricks. It can be things that are just meant to just appeal to a lot of people and go viral.

And so as a content creator, you want to have a mix of all three types of content. You want to have the funny entertainings. Sometimes it's not funny. Some people are just not funny. That's fine. But it can be like tips and tricks. It can be things that are just meant to just appeal to a lot of people and go viral.

And so as a content creator, you want to have a mix of all three types of content. You want to have the funny entertainings. Sometimes it's not funny. Some people are just not funny. That's fine. But it can be like tips and tricks. It can be things that are just meant to just appeal to a lot of people and go viral.

And then you have the stuff that's middle of funnel, more valuable, more teaching people that builds a lot of trust with your audience and they get to know you and they get to understand what you do. And then you want to have conversion content, which is occasionally like, hey, go get this thing or go buy my product or whatever.

And then you have the stuff that's middle of funnel, more valuable, more teaching people that builds a lot of trust with your audience and they get to know you and they get to understand what you do. And then you want to have conversion content, which is occasionally like, hey, go get this thing or go buy my product or whatever.

And then you have the stuff that's middle of funnel, more valuable, more teaching people that builds a lot of trust with your audience and they get to know you and they get to understand what you do. And then you want to have conversion content, which is occasionally like, hey, go get this thing or go buy my product or whatever.

Now, the cool thing is if you follow the formula in this book, the framework we talked about, you can actually do all three in one video. And that's where we found the most success with these is you start with a hook that speaks to a broad audience. You narrow their attention into value content. that is related to your industry.

Now, the cool thing is if you follow the formula in this book, the framework we talked about, you can actually do all three in one video. And that's where we found the most success with these is you start with a hook that speaks to a broad audience. You narrow their attention into value content. that is related to your industry.

Now, the cool thing is if you follow the formula in this book, the framework we talked about, you can actually do all three in one video. And that's where we found the most success with these is you start with a hook that speaks to a broad audience. You narrow their attention into value content. that is related to your industry.