Eric Thayne

And then the bottom of the funnel is conversion. So you're going to reach a lot of people But the percentage of those people who end up buying from you is small. It's a fraction of those people. And so when you have videos like that, you do something funny or something silly or entertaining. Like if I made a video of me chugging a gallon of milk in 30 minutes and then throwing it up.

Like it probably would go viral.

Like it probably would go viral.

Like it probably would go viral.

Just kidding. Like probably would go viral, you know, because it's almost like a guarantee that something like that is going to or at least is going to get a lot of views. But what's that doing for my business? Not much, right?

Just kidding. Like probably would go viral, you know, because it's almost like a guarantee that something like that is going to or at least is going to get a lot of views. But what's that doing for my business? Not much, right?

Just kidding. Like probably would go viral, you know, because it's almost like a guarantee that something like that is going to or at least is going to get a lot of views. But what's that doing for my business? Not much, right?

Yeah. So the video that I had go viral this weekend, like it wasn't super related to what I do. It was kind of I designed it to be more of a reach style piece of content. It's just designed to get a ton of views and get a bunch of people noticing you. Now, the next phase is the middle of funnel content.

Yeah. So the video that I had go viral this weekend, like it wasn't super related to what I do. It was kind of I designed it to be more of a reach style piece of content. It's just designed to get a ton of views and get a bunch of people noticing you. Now, the next phase is the middle of funnel content.

Yeah. So the video that I had go viral this weekend, like it wasn't super related to what I do. It was kind of I designed it to be more of a reach style piece of content. It's just designed to get a ton of views and get a bunch of people noticing you. Now, the next phase is the middle of funnel content.

So what I can do is I can follow up that video with another video that points to it that says like, hey, it was it was a video of my book getting printed. Right. And so it's showing the manufacturing process, which is really interesting. And then, you know, so a bunch of people like, oh, that's super cool. And then moving on.

So what I can do is I can follow up that video with another video that points to it that says like, hey, it was it was a video of my book getting printed. Right. And so it's showing the manufacturing process, which is really interesting. And then, you know, so a bunch of people like, oh, that's super cool. And then moving on.

So what I can do is I can follow up that video with another video that points to it that says like, hey, it was it was a video of my book getting printed. Right. And so it's showing the manufacturing process, which is really interesting. And then, you know, so a bunch of people like, oh, that's super cool. And then moving on.

But I got like, you know, maybe six or 700 followers from it from the two million views. Um, so the next video can be like, I just made this video and it went viral. Here's how I did it. Here's why it went viral and that kind of thing. So it's taking the attention from that video and now narrowing it down into what I do. Okay. My target industry.

But I got like, you know, maybe six or 700 followers from it from the two million views. Um, so the next video can be like, I just made this video and it went viral. Here's how I did it. Here's why it went viral and that kind of thing. So it's taking the attention from that video and now narrowing it down into what I do. Okay. My target industry.

But I got like, you know, maybe six or 700 followers from it from the two million views. Um, so the next video can be like, I just made this video and it went viral. Here's how I did it. Here's why it went viral and that kind of thing. So it's taking the attention from that video and now narrowing it down into what I do. Okay. My target industry.

So reach style content is designed to speak to everyone. It's, it's not like super hyper focused on what you do. It's designed to like be entertaining or valuable to everyone. That's what allows it to go viral, to get a lot of reach. Okay. But to really make it work for you, you want to take all that attention and narrow it down into your industry.

So reach style content is designed to speak to everyone. It's, it's not like super hyper focused on what you do. It's designed to like be entertaining or valuable to everyone. That's what allows it to go viral, to get a lot of reach. Okay. But to really make it work for you, you want to take all that attention and narrow it down into your industry.

So reach style content is designed to speak to everyone. It's, it's not like super hyper focused on what you do. It's designed to like be entertaining or valuable to everyone. That's what allows it to go viral, to get a lot of reach. Okay. But to really make it work for you, you want to take all that attention and narrow it down into your industry.

So your trust style content in the middle of the funnel is really speaking to your industry now, speaking to what you do. So I'm talking to content creators and entrepreneurs and making that happen. And then, of course, your conversion content is talking to your buyers or prospective buyers. Here's what I have. Here's what I do. So that video, as an example, it was a video.