Eric Thayne

And it takes people through the process, this psychological process of grabbing their attention, getting them interested in what you're saying, giving them some value, building trust with them, and then getting them to actually take action on what you just said. Yeah.

And it takes people through the process, this psychological process of grabbing their attention, getting them interested in what you're saying, giving them some value, building trust with them, and then getting them to actually take action on what you just said. Yeah.

And it takes people through the process, this psychological process of grabbing their attention, getting them interested in what you're saying, giving them some value, building trust with them, and then getting them to actually take action on what you just said. Yeah.

We looked at the stats on your videos. I think it was a four X increase in shares.

We looked at the stats on your videos. I think it was a four X increase in shares.

We looked at the stats on your videos. I think it was a four X increase in shares.

on those videos versus your other ones because it's because it again like i said it's this is especially uh good for people who are like you entrepreneurs are trying to get a message out there it's really good at getting that information out there to the right people so it catches the attention of the right people and i think a lot of people look at it and they go like well it didn't get a lot of views um but it's like it's not always about views um i could teach this real quick there's this thing that i teach called the content funnel

on those videos versus your other ones because it's because it again like i said it's this is especially uh good for people who are like you entrepreneurs are trying to get a message out there it's really good at getting that information out there to the right people so it catches the attention of the right people and i think a lot of people look at it and they go like well it didn't get a lot of views um but it's like it's not always about views um i could teach this real quick there's this thing that i teach called the content funnel

on those videos versus your other ones because it's because it again like i said it's this is especially uh good for people who are like you entrepreneurs are trying to get a message out there it's really good at getting that information out there to the right people so it catches the attention of the right people and i think a lot of people look at it and they go like well it didn't get a lot of views um but it's like it's not always about views um i could teach this real quick there's this thing that i teach called the content funnel

Yeah, you love it. So the content funnel is really understanding the three different types of content. And this is really good so you understand like... the flow of a single piece of content is what we just talked about. But let's talk about your overall content strategy. This is the content funnel because there are videos that are designed to go viral, to get a lot of views.

Yeah, you love it. So the content funnel is really understanding the three different types of content. And this is really good so you understand like... the flow of a single piece of content is what we just talked about. But let's talk about your overall content strategy. This is the content funnel because there are videos that are designed to go viral, to get a lot of views.

Yeah, you love it. So the content funnel is really understanding the three different types of content. And this is really good so you understand like... the flow of a single piece of content is what we just talked about. But let's talk about your overall content strategy. This is the content funnel because there are videos that are designed to go viral, to get a lot of views.

Those videos typically don't produce as many buyers or naturally when you get a million views on a video, I just had a video this weekend that got a million views in like 24 hours, like just completely took off. It's a 2 million views now. But like, it's not like I just, it blew up my business overnight. It got a lot of reach,

Those videos typically don't produce as many buyers or naturally when you get a million views on a video, I just had a video this weekend that got a million views in like 24 hours, like just completely took off. It's a 2 million views now. But like, it's not like I just, it blew up my business overnight. It got a lot of reach,

Those videos typically don't produce as many buyers or naturally when you get a million views on a video, I just had a video this weekend that got a million views in like 24 hours, like just completely took off. It's a 2 million views now. But like, it's not like I just, it blew up my business overnight. It got a lot of reach,

but not necessarily like a lot of buyers because there's different parts of the funnel. So you guys know how funnel works, right? So at the top of the funnel, it's really big, right? And that's the reach phase of the funnel is like you want to reach as many people as possible. The middle part of the funnel is the trust phase. This is where you're building value, building trust with people, okay?

but not necessarily like a lot of buyers because there's different parts of the funnel. So you guys know how funnel works, right? So at the top of the funnel, it's really big, right? And that's the reach phase of the funnel is like you want to reach as many people as possible. The middle part of the funnel is the trust phase. This is where you're building value, building trust with people, okay?

but not necessarily like a lot of buyers because there's different parts of the funnel. So you guys know how funnel works, right? So at the top of the funnel, it's really big, right? And that's the reach phase of the funnel is like you want to reach as many people as possible. The middle part of the funnel is the trust phase. This is where you're building value, building trust with people, okay?

And then the bottom of the funnel is conversion. So you're going to reach a lot of people But the percentage of those people who end up buying from you is small. It's a fraction of those people. And so when you have videos like that, you do something funny or something silly or entertaining. Like if I made a video of me chugging a gallon of milk in 30 minutes and then throwing it up.

And then the bottom of the funnel is conversion. So you're going to reach a lot of people But the percentage of those people who end up buying from you is small. It's a fraction of those people. And so when you have videos like that, you do something funny or something silly or entertaining. Like if I made a video of me chugging a gallon of milk in 30 minutes and then throwing it up.