Eric Thayne

So you guys want to know what it is? All right, here we go. Number one is this. This is doing two things for you. Number one is it's driving home the value of what you're about to share so that they go, oh, wow, they could see how valuable this is. And number two, it's increasing your watch time, right? Because in content, watch time is super important.

So you guys want to know what it is? All right, here we go. Number one is this. This is doing two things for you. Number one is it's driving home the value of what you're about to share so that they go, oh, wow, they could see how valuable this is. And number two, it's increasing your watch time, right? Because in content, watch time is super important.

The longer, the bigger percentage of your video that somebody watches, the better it's going to perform in the algorithm. And so you've caught somebody's attention. Once you've got somebody's attention, you just bought yourself like probably 5, 10, 15 seconds in short form video to where they're like, okay, I'll bite. I'll give this a little bit of time. I'll pay attention to this thing.

The longer, the bigger percentage of your video that somebody watches, the better it's going to perform in the algorithm. And so you've caught somebody's attention. Once you've got somebody's attention, you just bought yourself like probably 5, 10, 15 seconds in short form video to where they're like, okay, I'll bite. I'll give this a little bit of time. I'll pay attention to this thing.

The longer, the bigger percentage of your video that somebody watches, the better it's going to perform in the algorithm. And so you've caught somebody's attention. Once you've got somebody's attention, you just bought yourself like probably 5, 10, 15 seconds in short form video to where they're like, okay, I'll bite. I'll give this a little bit of time. I'll pay attention to this thing.

So you want to use those 10 or 15 seconds very wisely to really drive home the value of what you're about to say. And if you do that correctly after those 10 or 15 seconds, now they're really hooked. Now they're like, I have to know. I have to watch this video to the end. Okay. Then, of course, then you get into the content.

So you want to use those 10 or 15 seconds very wisely to really drive home the value of what you're about to say. And if you do that correctly after those 10 or 15 seconds, now they're really hooked. Now they're like, I have to know. I have to watch this video to the end. Okay. Then, of course, then you get into the content.

So you want to use those 10 or 15 seconds very wisely to really drive home the value of what you're about to say. And if you do that correctly after those 10 or 15 seconds, now they're really hooked. Now they're like, I have to know. I have to watch this video to the end. Okay. Then, of course, then you get into the content.

Now this is where the point, you make the point where it's three points or it's one point. You teach the principle briefly, kind of go into it. And then, of course, at the end, then you have the last part of the framework, which is the call to action. What do I do about this now that I know this? And I think you've taught this before.

Now this is where the point, you make the point where it's three points or it's one point. You teach the principle briefly, kind of go into it. And then, of course, at the end, then you have the last part of the framework, which is the call to action. What do I do about this now that I know this? And I think you've taught this before.

Now this is where the point, you make the point where it's three points or it's one point. You teach the principle briefly, kind of go into it. And then, of course, at the end, then you have the last part of the framework, which is the call to action. What do I do about this now that I know this? And I think you've taught this before.

If you give people all this information and you tell them this amazing thing and then you don't tell them to go do something, they're like, it feels weird. It's like you teach it to them and then the video just cuts off. They're like, what am I supposed to do with this, right? So especially if you're an entrepreneur, you want people to take action. So that's where you tell them what to do.

If you give people all this information and you tell them this amazing thing and then you don't tell them to go do something, they're like, it feels weird. It's like you teach it to them and then the video just cuts off. They're like, what am I supposed to do with this, right? So especially if you're an entrepreneur, you want people to take action. So that's where you tell them what to do.

If you give people all this information and you tell them this amazing thing and then you don't tell them to go do something, they're like, it feels weird. It's like you teach it to them and then the video just cuts off. They're like, what am I supposed to do with this, right? So especially if you're an entrepreneur, you want people to take action. So that's where you tell them what to do.

And it's not always like, go get my free thing or go buy my course. Sometimes it's like, follow me for more tips. Sometimes it's like, you know, I just taught you how to do this. Now go do it. And it just gives the content a very nice like concluding statement. It makes it feel satisfying. And, you know, the end of the content is really important for how it makes people feel.

And it's not always like, go get my free thing or go buy my course. Sometimes it's like, follow me for more tips. Sometimes it's like, you know, I just taught you how to do this. Now go do it. And it just gives the content a very nice like concluding statement. It makes it feel satisfying. And, you know, the end of the content is really important for how it makes people feel.

And it's not always like, go get my free thing or go buy my course. Sometimes it's like, follow me for more tips. Sometimes it's like, you know, I just taught you how to do this. Now go do it. And it just gives the content a very nice like concluding statement. It makes it feel satisfying. And, you know, the end of the content is really important for how it makes people feel.

And so when you make people feel satisfied like I just got a lot out of this, it's going to make them more interested in watching more of your content. And so that's the four-step framework, like hook, why, point, invitation. That's what I call it, right?

And so when you make people feel satisfied like I just got a lot out of this, it's going to make them more interested in watching more of your content. And so that's the four-step framework, like hook, why, point, invitation. That's what I call it, right?

And so when you make people feel satisfied like I just got a lot out of this, it's going to make them more interested in watching more of your content. And so that's the four-step framework, like hook, why, point, invitation. That's what I call it, right?