Eric Thayne

And click the button. And it could be a visual thing. It could be an editing thing. It could be what you say. It could be something you say that speaks so deeply to a pain point that they have that they go, I got to know the solution to this. I got to know what they're going to say about it. Those are the best hooks, honestly. Um, they're not like trying too hard.

It's just like, it speaks to that person. So, so the hook super important funnel hackers.

It's just like, it speaks to that person. So, so the hook super important funnel hackers.

It's just like, it speaks to that person. So, so the hook super important funnel hackers.

Now, once you hook their attention. The biggest mistake that people make is they go straight into the content, okay? So if you think about a hook as creating a question, so a hook might be like, here's the top three ways to make your Instagram account blow up, right? That creates a question in the person's mind. What are the top three ways, right? So the hook creates a question.

Now, once you hook their attention. The biggest mistake that people make is they go straight into the content, okay? So if you think about a hook as creating a question, so a hook might be like, here's the top three ways to make your Instagram account blow up, right? That creates a question in the person's mind. What are the top three ways, right? So the hook creates a question.

Now, once you hook their attention. The biggest mistake that people make is they go straight into the content, okay? So if you think about a hook as creating a question, so a hook might be like, here's the top three ways to make your Instagram account blow up, right? That creates a question in the person's mind. What are the top three ways, right? So the hook creates a question.

The content, the point of the content is to answer that question, but you don't want to answer it right away. Because if you do, the moment they get the answer, they move on to the next thing. Especially if you haven't given them like an understanding of why this is important. So that's why after the hook comes the why, right?

The content, the point of the content is to answer that question, but you don't want to answer it right away. Because if you do, the moment they get the answer, they move on to the next thing. Especially if you haven't given them like an understanding of why this is important. So that's why after the hook comes the why, right?

The content, the point of the content is to answer that question, but you don't want to answer it right away. Because if you do, the moment they get the answer, they move on to the next thing. Especially if you haven't given them like an understanding of why this is important. So that's why after the hook comes the why, right?

Now, the why is where you actually spend time diving into the background of where this comes from or the context or what you need to know in order for this to make sense. It's kind of like you talk about how to wrap your principles and your points in your webinar in stories. Because by telling the story, it makes the point more valuable.

Now, the why is where you actually spend time diving into the background of where this comes from or the context or what you need to know in order for this to make sense. It's kind of like you talk about how to wrap your principles and your points in your webinar in stories. Because by telling the story, it makes the point more valuable.

Now, the why is where you actually spend time diving into the background of where this comes from or the context or what you need to know in order for this to make sense. It's kind of like you talk about how to wrap your principles and your points in your webinar in stories. Because by telling the story, it makes the point more valuable.

And it makes people more likely to actually do something about it. If you just told people like, hey, you should build a webinar, they're going to be like, okay, right? And maybe none of them will do it. But if you tell a story about how you built a webinar and it blew up your business and then you say you need to build a webinar, how many more people are actually going to do it? Right.

And it makes people more likely to actually do something about it. If you just told people like, hey, you should build a webinar, they're going to be like, okay, right? And maybe none of them will do it. But if you tell a story about how you built a webinar and it blew up your business and then you say you need to build a webinar, how many more people are actually going to do it? Right.

And it makes people more likely to actually do something about it. If you just told people like, hey, you should build a webinar, they're going to be like, okay, right? And maybe none of them will do it. But if you tell a story about how you built a webinar and it blew up your business and then you say you need to build a webinar, how many more people are actually going to do it? Right.

Because it's wrapped in that story. And so that's where you give the context behind what it is. And so it's like here's three content tips for growing your Instagram this year. And instead of going, number one is this, you go, the way that I learned this was because I was doing XYZ. I was struggling. I didn't know what to do. And I figured this out. And when I did it, my account blew up.

Because it's wrapped in that story. And so that's where you give the context behind what it is. And so it's like here's three content tips for growing your Instagram this year. And instead of going, number one is this, you go, the way that I learned this was because I was doing XYZ. I was struggling. I didn't know what to do. And I figured this out. And when I did it, my account blew up.

Because it's wrapped in that story. And so that's where you give the context behind what it is. And so it's like here's three content tips for growing your Instagram this year. And instead of going, number one is this, you go, the way that I learned this was because I was doing XYZ. I was struggling. I didn't know what to do. And I figured this out. And when I did it, my account blew up.

So you guys want to know what it is? All right, here we go. Number one is this. This is doing two things for you. Number one is it's driving home the value of what you're about to share so that they go, oh, wow, they could see how valuable this is. And number two, it's increasing your watch time, right? Because in content, watch time is super important.